The Fussy Baby Site

Advertising Opportunities


If you have a product, service or website that you’d like parents of fussy, colicky or high need babies or toddlers to know about, there’s no better place to do so online than on The Fussy Baby Site.

Why Advertise on The Fussy Baby Site?

We work hard to ensure all our advertisers do well on the site. We only accept advertisers whose products or services we think will do well – we want you to get high click through rates so you’ll continue to advertise month after month.

We are not just a general parenting site or ‘mommy blog’. We target a very specific niche, and our parents are actively looking for solutions to help make life with their baby easier. This means high quality, highly targeted traffic.

Click here to join our advertiser’s mailing list, and be notified of new promotional opportunities and deals.

Our Stats (per month)

Unique visitors 22K+

Pageviews 40K+

% of new visits 78%

Facebook fans 1400+

Email subscribers 850+ (all fresh subscribers since July 2011)

Our Demographics

Our website visitors and Facebook members are:

  • Mostly women
  • Mostly in their 30’s
  • Mostly US residents (70%), followed by Canadian (15%), UK (4%), and other (11%)
  • Most have 1 or 2 children
  • Annual combined income: $50-$75K (28%), $75-$100K (31%), $100-$150K (24%), and other (17%)\
  • Expenditure on products and services to soothe their fussy baby: $100-$500 (39%), $500-$1000 (39%)
  • Most find the 2 most helpful sources of information books and The Fussy Baby Site
  • Most reported being somewhat likely to purchase a product or service they heard about on The Fussy Baby Site (60%), followed by 31% saying they would be extremely likely.

Our Website Traffic

We receive the majority of our traffic through organic search engine optimization (SEO) and social media. Working closely with certified search engine marketers, we’ve received top rankings for popular search terms such as:

  • Colic products
  • Colic relief
  • Fussy baby
  • Fussy babies
  • Colicky baby
  • Colicky babies
  • Colic help
  • Overtired baby
  • Fussy babies and sleep
  • Infant fussiness
  • Colic and sleep
  • and many more!

Happy Advertisers

As soon as our ad campaign posted on the Fussy Baby Site, we saw an increase in traffic to our site as well as higher sales. The product giveaway on Facebook also generated increased sales, as well as excitement about our product and some really great feedback. The ads are very affordable, and at least for us, pay for themselves with increased revenue.

-Anna J.

Products that are designed to help fussy babies and that work well can be really hard for desperate parents to find when they need it most. It only makes sense to advertise where parents are looking for help. I purchased a package for advertising on The Fussy Baby Site and could not have been more pleased with the response. My ROI, conversion rates and bounce rates beat any other banner advertising that I’ve used in the past. Holly is fantastic to work with and I highly recommend advertising on The Fussy Baby Site!”

-Tamara P.


Our rates are competitive and in line with other sites in the parenting niche. If you’d like to combine banner advertising with other types of advertising (eg. reviews, sponsored emails, etc.) I’m happy to work out a package deal for you!

For the following advertising options, please contact me for availability and rates.

Banner Ads

Premium Banner Ads

For our 2 premium ad spots, your ad will be put in rotation with any other advertisers sharing the ad space. Your ad will run for 1 month, and is guaranteed at least 20,000 impressions.

Leaderboard, top of every page of site, 728×90, $200

Big box, top right sidebar on every page, 300×250, $200

Our ‘Set Them and Forget Them’ Ads!

These ad spots are specially designed for small businesses who would like the biggest bang for their buck, and who would like a low-maintence, longer term solution. Your ad will run in rotation with up to 14 other ads for a period of 3 months (minimum).

Your ad will appear in the ‘Featured Business’ box halfway down the page in the right sidebar on every page of the site.

Big box, middle of right sidebar on every page, 300×250, $30/month (minimum 3 month commitment)

Sponsored Reviews – $250

Having us write a sponsored review of your product on our blog means ongoing traffic and SEO benefits for months or even years to come.

All sponsored posts are search engine optimized, and the links to your site are permanent. You may choose the anchor text.

If you have a product you’d like us to review, contact me first to see if it would be a good fit. If, after trying out your product, I feel it would be beneficial for our parents (and/or babies!) I will write a review, linking to your site. I do not publish negative reviews! All reviews are promoted on our Facebook page as well.

Here’s an example of a sponsored post.

Listing in our Resources Directory

A listing on our resources page starts at only $10/month (payable annually), and provides you with a year-long presence on the site.

You can add your site here.


Please contact me anytime for more information or to book your spot on the site.

Click here to join our advertiser’s mailing list, and be notified of new promotional opportunities and deals.